ALASKA EMAILS
As 2017 rolled in, Alaska Airlines found themselves at yet another creative refresh. Although another agency helped them with the main creative branding, their email team was left with loose guidelines and no clear direction. It was up to my agency to make sure that customer email experiences were cohesive with Alaska's new overall branding efforts. My role on the creative team was to assist Alaska's internal email marketing division with creative production. This included tasks like digesting creative briefs, comping designs, and receiving and implementing feedback. The best part of the job was seeing my own work in my email inbox every week!
Bank - New Friends
The ask was to design an email, using the photography and branding assets provided, with the goal of promoting Alaska's Buy One Get One offer. I was tasked with using my creative team's global template to design this email, which comprised of 5 different segments.
Transactional E-Statement
Alaska's Transactional E-Statement email did its job, but wasn't the most creative or exciting email the company sent out. Our company was asked to revamp the creative, to align with Alaska's refresh. Taking the lead on this email, I designed an email that was cohesive with Alaska's new brand direction. This project forced me to think about not only desktop, but the responsive mobile experience as well.
DAILY PRODUCTION
Alaska Airlines' extensive marketing efforts meant a lot of consumer facing emails. It was my job to design and produce the creative assets for these sends each week. Duties ranged from layout, icon creation, image slicing, to incorporating client feedback. Some of the campaigns worked on included Insider, Fare Alert, and Partner Offer.